Limerick Lifelong Learning

In developing the identity and marketing collateral for this project we were very aware of the key goal to promote and celebrate learning in all its forms, showcasing that learning is happening everywhere – for everyone. The organisers focus was that Limerick becomes a City of Learning, a city full of opportunities.

The identity and secondary graphics created were applied to t-shirts, printed posters, flyers and brochures, flags and the overall look and feel based on a festival, full of fun, colour and spontaneity where the love of learning in Limerick is fostered and encouraged.